The best campaigns are built with data-driven creative decisions. In this guide, you'll learn how to turn trend analysis insights into creative strategy, discover top influencers and use the content library.
Getting Inspiration from Top Content
The Creative Winners section lists the highest performing content. You can draw inspiration for your campaign by analyzing the common characteristics of these content pieces.
1
Format Analysis
What format are the most successful content in? Which format stands out in your industry: tutorial, unboxing, GRWM or before/after?
2
Hook Strategy
Examine the first seconds of top content. Which hook types get the most engagement?
3
Duration Analysis
How long are the most viral content? Are short (15-30s) or long (60s+) formats more successful?
4
Visual Style
What are the common patterns in terms of color palette, camera angles and editing style?
Top Influencer Discovery
The trend analysis module also automatically identifies the highest performing content creators.
- Engagement Ranking: Sort content creators by total engagement, average viral score or post count.
- Category Filtering: Filter the most successful influencers in a specific category.
- Platform-Based: Compare influencer performance on Instagram vs TikTok.
- Hook Effectiveness: See which influencers have the most effective hook strategies.
Use the top influencer list as a reference for your campaign invite list.
Creative Brief Tips
Tips on how to integrate data from trend analysis into your campaign briefs.
1
Choose Trend-Aligned Formats
Reference rising formats from the trend report in your brief. Give clear directions like 'GRWM format is preferred for this campaign'.
2
Share Hook Examples
Add effective hook examples you found from top content to the brief. Help influencers develop similar strategies.
3
Add Benchmark Data
Share average viral scores and engagement rates in your category so influencers understand the target.
4
Leverage Content Gaps
Develop differentiating campaign ideas in areas where competitors produce little content.
İpuçları
Share trend analysis data in team meetings to keep the entire marketing team informed about current trends.
After each campaign, evaluate how well the trend data you used aligned with actual results.