A successful campaign starts with a well-prepared brief. In this guide, you will learn step by step how to create a campaign, write an effective brief, and plan your budget and timeline.
Step 1: Basic Information
Enter the campaign name, type and basic details.
- Campaign Name: Choose a short, descriptive name. Example: 'Summer Collection Launch'
- Campaign Type: Choose Standard, AI Campaign or UGC.
- Platform: Select which social media platform(s) you want content for.
- Category: Select your industry category.
Step 2: Writing a Brief
The brief is the most critical element of the campaign. The clearer your brief, the more aligned the content will be.
1
Describe the Product/Service
Clearly explain what product or service the campaign is for.
2
Define Expectations
Specify what type of content you want (Reels, Story, TikTok, etc.).
3
Set Key Messages
Specify the key messages you want conveyed in the content.
4
Share Dos and Don'ts
Clarify what should definitely be done and what should be avoided.
Including visual examples in your brief helps influencers better understand the content you want.
Step 3: Budget and Timeline
Planning budget and timeline correctly directly impacts campaign success.
Step 4: Review and Publish
Review all details before publishing the campaign and verify that everything is correct.
İpuçları
Provide detailed briefs to receive content that better matches your vision.
Allow a minimum of 2 weeks for your campaign timeline. This gives influencers enough time for content creation.