What Are Whitelisting and Spark Ads?
4 minWhitelisting and Spark Ads are mechanisms that let brands boost creators' organic content from the brand's own ad account. Unlike traditional ads, they preserve the content's authenticity.
Whitelisting (Meta / Instagram)
The creator grants your brand's ad account access to their Facebook/Instagram account.
- Content is published from the creator's profile — credibility is preserved
- Your brand controls its own targeting and budget settings
- Organic engagement and paid metrics work together
- A/B testing and audience optimization are possible
Spark Ads (TikTok)
You boost the creator's existing TikTok video from your brand's ad account.
- The creator shares the video's auth code
- The video stays on the creator's profile — authenticity is preserved
- Organic views, likes, and comments are retained
- TikTok's algorithm combines organic and paid signals
Spark Ads produce an average of 30% higher engagement rate than traditional TikTok ads.
How Do You Do This on Teamfluencer?
You can manage whitelisting and Spark Ads processes through the platform:
1
Content Rights
Specify paid usage rights when creating a campaign — creators accept them when they apply.
2
Content Collection
All creator content is collected in a single panel. Sort by performance.
3
Ad Transfer
Select the best content and transfer it to your ad account.
İpuçları
Monitor organic performance first — boosting content that is already performing well organically is the most efficient approach.
A/B test at least 3–5 different creator content pieces per campaign.