101
New to influencer marketing? Start with the basics.
The fundamentals of influencer marketing, why it is effective, and how to make it work for your brand.
The differences between creator segments, which goal each serves best, and how to choose.
The differences between awareness, sales, UGC, and traffic goals — and how to set the right one.
Steps for preparing an effective campaign brief, templates, and common mistakes to avoid.
Using engagement rate, audience quality, content fit, and Fit Score to choose the right creator.
Product-for-content campaigns: when to choose them, their advantages, limitations, and tips for success.
How to convert creator content into paid ad creatives, plus Spark Ads and whitelist usage.
Affiliate links, coupon codes, conversion tracking, and calculating influencer return on investment.
The two main ways to run creator content as paid ads: whitelisting (Meta) and Spark Ads (TikTok).
Understanding campaign report metrics, benchmarking against industry averages, and determining next steps.
