Campaign Strategy

Organic Whitelist Boost

Run an organic campaign with 30+ creators. Wait for the data, identify the top 10–20% of posts by engagement, then whitelist them through paid ads with the creator's own handle. You pay for performance after seeing performance.

Who it's for

Best for

Brands scaling beyond a single creator partnership . You need volume and a filter.

FMCG

Mass-market categories where one breakout post can carry the quarter.

Fashion

Seasonal collections that benefit from organic-feel paid ads on top of buzz.

Scaling brand

Brands moving from one-off creators to a portfolio with paid amplification.

How it works

Discover-then-amplify model

Organic insight → paid amplification through the creator's own handle.

01

Run organic at scale

Brief 30+ creators. Let them post in their own voice . Reels, Stories, TikTok.

02

Score the winners

AI ranks posts by ER, save rate, watch-time. Top 10–20% identified within 72 hours.

03

Whitelist the breakouts

Run paid ads from the creator's account . Same content, multiplied reach.

04

Negotiate evergreen

Lock top performers into longer paid usage rights for ongoing amplification.

Real scenarios

Sample scenarios

Scaled brands turning organic posts into paid winners.

FMCG hair care

50 organic, 8 boosted

Arifoğlu-style campaign . 50 creators posted organically. AI flagged 8 breakouts; we ran whitelist ads from each handle.

1.4M views from organic · Paid reach +220% on boosted · 4x ROAS
Fashion seasonal drop

35 creators, 7 whitelist winners

New collection launch with 35 micro/mid creators. Whitelist top 7 posts at week 2.

Paid CPM 60% below cold creative · 18% lift in collection sell-through
Why it works

Why brands choose this

Spend follows winning content . Not a content brief written before you knew what would work.

Data-informed creative

You amplify proven content, not a brief . Every dollar follows real engagement.

Creator-handle authority

Ads from the creator's profile outperform brand-handle ads on trust and CTR.

Compounds over time

Top performers become ongoing partners . Your roster sharpens every quarter.

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